Max Mara Resort 2022 - Local Color.

The film of the show directed by Ginevra Elkann.

The Resort 2022 Local Color Collection is set against the picturesque backdrop of Ischia. The inspiration is the journey, recalled by the writer Truman Capote in his collection of stories “Local Color”, from which the collection takes its name. Symbols of Capote’s narrative are his “swans”, beautiful women who led a glamorous life in search of perfection. With this collection Max Mara is seeking to appeal to a new generation of swans, today’s working women with different, yet equally glamorous lives. The film of the collection is directed by Ginevra Elkann, a director and niece of Marella Agnelli, one of Truman Capote’s “swans”.

The Resort 2022 Collection reinterprets the silhouettes of the fifties with a sporty touch and contemporary style. Max Mara’s iconic 101801 coat is reinterpreted in jersey with a technical feel, ideal for between seasons. It always looks impeccable even after its been packed in your suitcase. 
Max Mara presents a series of graphic prints in shades ranging from red to dusty pink, with pink in between through to scarlet similar to the colour of the geraniums that grow and flourish in Ischia, where Truman Capote lived for those amazing four months described in “Local Color”. Like those geraniums, the Max Mara Resort 2022 Collection is perfect in this location or anywhere else.

Runway Looks